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國際企業(12版)
一、新增最新國際企業學術研究的相關討論議題及焦點。 二、新增最新國際企業相關時事、事件、統計數據及實際案例。 三、更新每一章的章首個案及章末個案。 四、更新每一章節內的圖、表、照片、案例資... more |
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The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
With major retailers closing brick-and-mortar stores every month and the continued shift to online s... more |
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Boundary-Spanning Marketing Organization
boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult...... more |
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Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. ... more |
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Thought Leadership in Advancing International Business Research
This volume is devoted to those areas that can advance our understanding of international business. ... more |
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Study Abroad: Perspectives and Experiences from Business Schools
In this volume, experts share experiences and guidelines for initiating study abroad programs in bus... more |
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結構方程模式:偏最小平方法PLS-SEM
本書以國際主流偏最小平方法(PLS)軟件SmartPLS為分析工具,從理論到實踐,深入淺出地向讀者介紹偏最小平方法(PLS)的常用模型與應用上需注意的問題,並以實例演示SmartPLS分析過程,適合社... more |
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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
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A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
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A Primer on Partial Least Squares Structural Equation Modeling (Pls-Sem)
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The Reign of the Customer: Customer-Centric Approaches to Improving Satisfaction
With major retailers closing brick-and-mortar stores every month and the continued shift to online s... more |
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International Business: Competing in the Global Marketplace
. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard, and is the proven choice...... more |
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Global Business Today
Global Business Today is for the undergraduate or MBA level course of International Business where a... more |
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International Business: Competing in the Global Marketplace
complete solution, and has partnered with G. Tomas M. Hult from Michigan State University to continue to deliver a program that...... more |
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Global Business Today
of this multi-faceted field. For the 9th edition, G. Tomas M. Hult from Michigan State University has joined Charles Hill...... more |
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Total Global Strategy
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Extending The Supply Chain: How Cutting-Edge Companies Bridge the Critical Last Mile into Customers’ Homes
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