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Teaching International Business
." --Gopalkrishnan R. Iyer, from the chapter "Approaches to Ethics in International Business Education In recent years there has been a...... more |
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Capturing Customer Equity: Moving from Products to Customers
One of the most important new concepts in marketing is customer equity--here s the essential inform... more |
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Customer Relationship Management in Electronic Markets
Discover an important tool in the development of new marketing strategies for satisfying online cust... more |
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Customer Relationship Management in Electronic Markets
Discover an important tool in the development of new marketing strategies for satisfying online cust... more |
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Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis
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Recent Developments in Space Law: Opportunities & Challenges
Includes highly relevant analysis and discussions by global experts on diverse topics related to the... more |
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E-Services: Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue)
The volume presents the best papers of the special issue ’E-Services’ of the Journal of Value Chain ... more |
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Teaching International Business: Ethics and Corporate Social Responsibility
. --Gopalkrishnan R. Iyer, from the chapter Approaches to Ethics in International Business Education In recent years there has been a...... more |
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Marketing Challenges in Transition Economies of Europe, Baltic States and the Cis
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