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Societal marketing has gained widespread recognition in the marketing discipline both in academia an... more
User opinions about service experiences have been extensively acknowledged to play a key role in inf... more
Entrepreneurial Challenges in the 21st Century analyses the traditional and contemporary issues of e... more
In recent years, all types of businesses have increasingly focused on the importance of the relation... more
This book features research on diverse topics on consumerism in the global marketplace, focusing on ... more
Although studies indicate the assumption of one single European market, other research emphasizes Eu... more
As customer orientation continues to gain importance in the marketing field, there has been a growin... more