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This book is a study of how transfictional and transmedia storytelling emerges in the nineteenth cen... more
Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology... more
This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the S... more
This Handbook contains a unique collection of chapters written by the world s leading researchers in... more
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World ... more
Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the ... more