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Due to fundamental similarities between the yeast Saccharomyces cerevisiae and multicellular organis... more
"Reflecting the latest trends and issues, Services Marketing: Concepts, Strategies, & Cases 6e delivers comprehensive...... more
: CONCEPTS, STRATEGIES, AND CASES, 5E. Using a reader-friendly, streamlined structure, this book explores services marketing not...... more
Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more
ISLANDS OF INTENSIVE AGRICULTURE are areas of local cultivation surrounded by low-density livestock ... more
《服務營銷精要:概念、戰略與案例》(第3版)的主要目的是在將學生引入服務營銷領域的同時,讓學生熟悉特定的客戶服務問題。現在的商業世界不僅需要傳統的商業知識,而且對員工在提升客戶滿意度方面的能力、服務質... more
本書從更寬的視野審視如何將服務營銷用作競爭武器。本書第1部分介紹了服務營銷的定義,並討論了區別于實體商品營銷的基本概念和策略。第2部分專門討論服務過程的管理問題。第3部分重點討論了顧客滿意和服務質量問... more