博客來-作者-Jung Kee Lee

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The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

The Influence of National Culture on Customers’ Cross-Buying Intentions in Asian Banking Services: Evidence from Korea and Taiwan

外文書 , Hong Jung Kee/ Lee You-Il , Taylor & Francis Asia Pacific , 出版日期: 2014-04-15

優惠價: 5224 元

The traditional walls between banking, insurance and securities markets are breaking down as a resul... more

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