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Counterintuitive Marketing: Achieve Great Results Using Common Sense
flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing...... more |
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Your Gut Is Still Not Smarter Than Your Head: How Disciplined, Fact-based Martketing Can Drive Extraordinary Growth and Profits
, Kellogg School of Management "Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here’s...... more |
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Market New Products Successfully
Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM... more |
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Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense
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