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Pharmaceutical Advertising As a Source of Consumer Self-empowerment: Evidence from Four Countries
Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is...... more |
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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Change management is not just affected globally by environmental and social conditions, including po... more |
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Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility
Change management is not just affected globally by environmental and social conditions, including po... more |
