Armstrong與Kotler兩位行銷大師所新修訂之第十三版《行銷學》(Marketing: An Introduction)，不僅在內容方面與時俱進，更能激發讀者在實務演練時的行銷想像力與創造力。新版開宗明義即強調在現今數位與大數據...... more

如何在快速變動的時代掌握行銷的趨勢脈動，是頂尖行銷人員不可或缺的技能。當代行銷學之父美國西北大學凱洛管理學院名譽教授Philip Kotler所著之《行銷管理》一書，自1967年第一次出版以來，即成為國際各頂尖商管學院最常使用的教材，更被...... more

每一位行銷者皆以創造更多的顧客價值為目標，因此第十四版行銷學原理的目標也是持續為您 ─ 我們的顧客 ─ 創造更多的價值。本書根據最新的趨勢增加許多新的資訊與案例，使第十四版可以為所有的讀者創造更多的價... more

Marketing: An Introduction shows you how creating and capturing customer value drives effective mark... more

The world of marketing is changing everyday–and in order for students to have a competitive edge, th... more

國際行銷大師Philip Kotler繼行銷學經典著作後，又一引領行銷理論風潮的鉅著。 「不要惹惱德州」，一句簡潔有力的標語，如何改變民眾隨地亂丟垃圾的習慣? 「水意識計畫」(Water Sense)，如何節約超過89億美元的...... more

The world of marketing is changing every day — and in order for students to have a competitive edge,... more

本書精選多篇國內外最具代表性的個案範例，並在每章單元規劃上，安排了簡明實用的學習目標提要與段落清楚的章節安排與圖表。這些新的學習輔助設計可讓讀者輕鬆預覽與找到每一章的重要概念。重新設計過的圖表更方便讀... more

What are challenges that marketers face in the world of nonprofit marketing? How crucial is it to te... more

Marketing Management in China brings the landmark work of marketing gurus, Philip Kotler and Kevin Lane Keller to...... more

年代：1987。版次：1。... more

Marketing for Hospitality and Tourism, grounded in theory and research, is a fundamental textbook fo... more

guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that...... more

"In Marketing 6.0, the celebrated promoter of the "Four P’s of Marketing," Philip Kotler, explains how marketers can...... more

New York TimesBestseller Bestselling author and peak performance expert Steven Kotler decodes the secrets of those...... more

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sel... more

," Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of...... more

challenges and outperform the competition. New York Times bestselling author Steven Kotler and high performance expert Jamie...... more

Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics...... more

This is an instructor’s manual for the popular textbook ’H2H Marketing: Case Studies on Human-to-Hum... more

convergence in our modern era. In their book Abundance, bestselling authors and futurists Peter Diamandis and Steven Kotler...... more

A bestselling author and performance expert breaks down the processes by which elite performers acco... more

"A visionary roadmap for people who believe they can change the world--and invaluable advice about b... more

Philip Kotler - der Altvater des Marketing - gilt als einer der Architekten des modernen Marketing. In seiner 40-j...... more

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic...... more

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause...... more

Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more ... more

, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of...... more

"An overview of the most important topics in marketing from the faculty of Kellogg--the world #1 MBA... more

An expert in human performance describes his experience pushing his own aging body past preconceived... more

Philip Kotler s name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages...... more

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal...... more

Social marketing, a field first introduced by Philip Kotler and Gerald Zaltman in a pioneering article in the Journal...... more

ask? Now you don’t have to decide. According to Kotler distills the essence of marketing guru Philip Kotler’s wisdom and...... more

Corporate Social Responsibility, Philip Kotler, one of the world s foremost voices on business and marketing, and coauthor Nancy...... more

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably... more

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably... more

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of... more

which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how...... more

, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from...... more

, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from...... more

to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger...... more

Kotler, Neil Rackham, and Suj Krishnaswamy; "Match Your Sales Force Structure to Your Business Life Cycle," by Andris A...... more

Audio Branding is a concise, practical guide on the influential world of audio branding - what it is... more

, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan...... more

, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan...... more

The must-read summary of Peter Diamandis and Steven Kotler’s book: "Bold: How to Go Big, Create Wealth and Impact the...... more

) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and...... more

"inside" job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s "Transformational Sales" provides...... more

to strategic management by leading marketing authority Philip Kotler, top management consultancy founder Roland Berger...... more

legend and leading Northwestern University Kellogg School of Management academic Philip Kotler, Fifty Shades Of Marketing...... more

"inside" job is required to truly create a win-win relationship. Kotler/Dingena/Pfoertsch’s "Transformational Sales" provides...... more

innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation....... more

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that h... more

of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world s...... more