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Measure What Matters: Online Tools for Understanding Customers, Social Media, Engagement, and Key Relationships
strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement...... more |
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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the...... more |
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Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries
This book is the final product of the "excellence project"--a comprehensive research effort commissioned by the...... more |
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Public Relations Research Annual
The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a...... more |