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搜尋結果共 36 筆, 頁數 1 / 1
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The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Ref... more |
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The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Reformers
The Human Resource Management of Political Staffers: Insights from Prime Ministers’ Advisers and Ref... more |
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Political Management: The Principles of Managing Government, Parties and Campaigns
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Political Management: The Principles of Managing Government, Parties and Campaigns
Political Management lays out the core tools to manage government, campaigns and parties. The first ... more |
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Political Marketing: Principles and Applications
Substantially revised throughout, the third edition of Political Marketing continues to offer studen... more |
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Political Marketing: Principles and Applications
Substantially revised throughout, the third edition of Political Marketing continues to offer studen... more |
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Political Marketing and Management in the 2017 New Zealand Election
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Routledge Handbook of Political Marketing
With the Obama campaign universally acknowledged as the most successfully marketed presidential camp... more |
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The Ministry of Public Input: Integrating Citizen Views into Political Leadership
As political leaders acknowledge the limits of their power they increasingly integrate constructive ... more |
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The Ministry of Public Input: Integrating Citizen Views Into Political Leadership
As political leaders acknowledge the limits of their power they increasingly integrate constructive ... more |
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Political Marketing in the United States
Political marketing in the United States explores how politicians and parties utilize marketing conc... more |
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Political Marketing in the United States
Political Marketing in the United States explores how politicians and parties utilize marketing conc... more |
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Routledge Handbook of Political Marketing
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Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the wo... more |
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The Political Marketing Game
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews... more |
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The Political Marketing Game
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews... more |
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The Political Marketing Game
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews... more |
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Global Political Marketing
There is increasing awareness of growing similarities in political marketing practices around the wo... more |
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Current Issues In Political Marketing
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Political Marketing and Management in the 2020 New Zealand General Election
Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book...... more |
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Political Marketing: Principles and Applications
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Political Marketing: Principles and Applications
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Political Marketing in Canada
Political parties worldwide are using marketing tools such as targeting and segmentation to win elec... more |
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Political Marketing in Canada
Political parties worldwide are using marketing tools such as targeting and segmentation to win elec... more |
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Political Marketing: Principles and Applications
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Political Marketing: Principles and Applications
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Political Marketing and British Political Parties
Political parties use market intelligence to listen to the public, develop a product to suit and com... more |
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Current Issues in Political Marketing
Explore the increased need for marketing within the political arena Current Issues in Political Mark... more |
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Political Marketing: A Comparative Perspective
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Political Marketing: A Comparative Perspective
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The Political Marketing Revolution: Transforming The Government Of The UK
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The Political Marketing Revolution: Transforming the Government of the UK
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Political Marketing and British Political Parties: The Party’s Just Begun
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Political Marketing and British Political Parties: The Party’s Just Begun
Lees-Marshment looks at how they conduct focus groups and opinion polls, then change their behavior and political stances in order to...... more |
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Political Management in Practice: Lessons from Around the Globe
All organisations manage people, and politics is no different. Campaigns, parties, and government al... more |
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Political Management in Practice: Lessons from Around the Globe
All organisations manage people, and politics is no different. Campaigns, parties, and government al... more |
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