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搜尋結果共 41 筆, 頁數 1 / 1
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媒體與大眾傳播理論
這部影響深遠的經典傳播學著作已出版第七版，在大數據、演算法文化、人工智慧、全球平台治理、串流媒體和大眾自我傳播的時代，持續思索「大眾」媒體和傳播以及媒體理論的重要性，並關注更多面向的多樣性，大幅拓寬領... more |
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Television and the Political Image: A Study of the Impact of Television on the 1959 General Election
Was the 1959 UK General Election the first television election? Could television be used to create a... more |
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McQuails Media and Mass Communication Theory
"What a magnificent invitation to the field of media and communication - full of lively debate and r... more |
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McQuails Media and Mass Communication Theory
"What a magnificent invitation to the field of media and communication - full of lively debate and r... more |
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Janet Frame in Focus: Women Analyze the Works of the New Zealand Writer
New Zealand author Janet Frame (1924-2004) during her lifetime published 11 novels, three collection... more |
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Communication Models for the Study of Mass Communications: For the Study of Mass Communications
Presents the main existing models of the mass communications process which have been developed durin... more |
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Journalism & Society
"Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of...... more |
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The Politics of News: The News of Politics
Books on journalists typically focus on the dynamics of the newsmaking process. The Politics of News... more |
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Action Theory and Communication Research: Recent Developments in Europe
The action theoretical approach has already proved its value as a framework for communication resear... more |
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The Sage Handbook of Media Studies
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Action Theory and Communication Research: Recent Developments in Europe
The action theoretical approach has already proved its value as a framework for communication resear... more |
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The Media in Europe: The Euromedia Research Group
′This comprehensive, easily accessible book will be a helpful companion to students and researchers ... more |
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McQuail’s Reader in Mass Communication Theory
McQuail′s Reader in Mass Communication Theory provides an invaluable resource of key statements drawn from...... more |
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Media Policy: Convergence, Concentration and Commerce
The European media landscape is changing profoundly. In this wide-ranging and timely text, members o... more |
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Audience Analysis
Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and...... more |
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Audience Analysis
Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and...... more |
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Communication Models for the Study of Mass Communuications
Presents the main existing models of the mass communications process which have been developed durin... more |
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Media Performance: Mass Communication and the Public Interest
media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment...... more |
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Communications
First published in 1985. At a time when much attention is directed to the immense technical power an... more |
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William Blake’s Manuscripts: Praxis, Puzzles, and Palimpsests
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McQuail’s Mass Communication Theory
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受眾分析
本書是一本系統性、綜合性較強的理論專著，也是迄今為止西方傳播研究界最全面地總結和探討受眾問題的一本著作。全書對受眾這一概念及其演變歷史進行了梳理，全面總結和分析了各種受眾理論和受眾研究的主要傳統、方法... more |
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大眾傳播理論〈新版〉
大眾傳播理論是當代傳播學大師Denis McQuail的代表性論述，綜合了主流典範與另類典範漱大眾傳播理論，勾畫出傳播體系的全面圖像。...... more |
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Broken Flowers
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Communications
First published in 1985. At a time when much attention is directed to the immense technical power an... more |
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Key Concepts in Communication
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Journalism & Society
"Every serious student of journalism should read this book... Denis McQuail has succeeded in producing a work of...... more |
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Engaging Theories in Family Communication + Mcquail’s Mass Communication Theory, 6th Ed
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Engaging Theories in Interpersonal Communication / McQuail’s Mass Communication Theory, 6th Edition
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Mcquail’s Mass Communication Theory
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Normative Theories of the Media: Journalism in Democratic Societies
In this book, five leading scholars of media and communication take on the difficult but important t... more |
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Normative Theories of the Media: Journalism in Democratic Societies
In this book, five leading scholars of media and communication take on the difficult but important t... more |
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Mass Communication
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Mcquail’s Mass Communication Theory
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Mcquail’s Mass Communication Theory
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The Media in Europe: The Euromedia Research Group
′This comprehensive, easily accessible book will be a helpful companion to students and researchers ... more |
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Media Accountability and Freedom of Publication
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McQuail’s Reader in Mass Communication Theory
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The Masai of Africa
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Media Policy: Convergence, Concentration and Commerce
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The Politics of News the News of Politics: The News of Politics
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