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Pharmaceuticals constitute a relatively small share of the total Health Care expenditure in most dev... more
Dr. Mickey Smith, Barnard Distinguished Professor Emeritus at the University of Mississippi, is the author of a new...... more
retail drug business using innovative business practices and policies. Author Mickey C. Smith, editor of the Journal of...... more
, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith’s series of books on the subject...... more
, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth in Dr. Mickey Smith s series of books on the subject...... more
medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing...... more
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teac... more
Pharmaceutical Marketing in the 21st Century helps professionals in the pharmaceutical field anticip... more
Social and Behavioral Aspects of Pharmaceutical Care takes known social and behavioral science princ... more