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    您輸入的關鍵字: Richard M. S. Gilligan

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    Strategic Marketing Management: Planning, Implementation and Control

    Strategic Marketing Management: Planning, Implementation and Control

    • 優惠價: 3409 元

    This third edition of Strategic Marketing Management confirms it as the classic textbook on the subj... more
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    Strategic Marketing Management

    Strategic Marketing Management

    • 優惠價: 5037 元

    want to take a strategic view of marketing s core principles. This book also includes a lucid section on the challenging...... more
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    Strategic Marketing Management

    Strategic Marketing Management

    • 優惠價: 13500 元

    want to take a strategic view of marketing s core principles. This book also includes a lucid section on the challenging...... more
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