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The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business
increasingly irrelevant. Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath...... more |
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Hbr’s 10 Must Reads on Business Model Innovation (with Featured Article "reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen,
Trouble, an interview with Rita Gunther McGrath by Sarah Cliffe; Four Paths to Business Model Innovation, by Karan Girotra...... more |
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瞬時競爭策略：快經濟時代的新常態
卓越成就獎策略大師 莉塔.岡瑟.麥奎斯(Rita Gunther McGrath)力作 ★《strategy + business》雜誌年度最佳商業書 ★104年度金書獎 本書作者哥倫比亞大學商學院教授莉塔.岡瑟.麥奎...... more |
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策略轉折點競爭優勢：建立弱訊號敏感度，掌握策略自由度，突破產業框架，搶先在新的競技場創造成長
《strategy+business》雜誌年度最佳商業書 融雪始於邊緣，雪崩式的十倍速劇變早就釋出訊號! 8個方法，從雜訊中辨識弱訊號，聚焦領先指標， 重新定義戰場，下小注，加快組織行動力， 在典範移... more |
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Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity
You ve been charged with growing your business. Incremental growth can no longer deliver the results... more |
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Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth
to beat the odds and bust through the obstacles that make explosive growth so elusive? In this hands-on guide, Rita...... more |
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The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty
The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in env... more |
