Rigorously updated international business textbook by a global author team, which balances conceptua... more

Despite the growing literature on spirituality and its positive impact on well-being in health psych... more

willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of...... more

The context of international business has evolved over the years, and has always reflected the clima... more

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this f... more

and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for...... more

, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen...... more

Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more

特色/優點： 以企業功能【人事、財務、行銷等】為導向介紹國際企業的定義、環境及策略。 著重策略規劃導向的架構，並增加全球供應鏈管理的運籌【Logistics】策略介紹 對於有關個案公司的資料更新，並提... more