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Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era
This book devises an alternative conceptual framework to understand digital transformation in the cu... more |
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Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era
This book devises an alternative conceptual framework to understand digital transformation in the cu... more |
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Innovating in Practice: Perspectives and Experiences
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by... more |
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Innovating in Practice: Perspectives and Experiences
The purpose of the book is to devise an alternative conceptual vocabulary for studying innovation by... more |
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