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Compact, hands-on, and step-by-step introduction to quantitative market research techniques Discusse... more
Addresses issues pertaining to measurement and research methodology in an international marketing co... more
本書以國際主流偏最小平方法(PLS)軟件SmartPLS為分析工具,從理論到實踐,深入淺出地向讀者介紹偏最小平方法(PLS)的常用模型與應用上需注意的問題,並以實例演示SmartPLS分析過程,適合社... more
The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a... more
This book is an easily accessible and comprehensive guide which helps make sound statistical decisio... more
techniques to research problems and accurately interpret results. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle...... more
This accessible, practice-oriented and compact text provides a hands-on introduction to market resea... more