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    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

    • 優惠價: 3899

    Compact, hands-on, and step-by-step introduction to quantitative market research techniques Discusse... more

    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

    • 優惠價: 5399

    Compact, hands-on, and step-by-step introduction to quantitative market research techniques Discusse... more

    Measurement and Research Methods in International Marketing

    Measurement and Research Methods in International Marketing

    • 優惠價: 6118

    Addresses issues pertaining to measurement and research methodology in an international marketing co... more

    結構方程模式:偏最小平方法PLS-SEM

    結構方程模式:偏最小平方法PLS-SEM

    • 優惠價: 95 折, 380

    本書以國際主流偏最小平方法(PLS)軟件SmartPLS為分析工具,從理論到實踐,深入淺出地向讀者介紹偏最小平方法(PLS)的常用模型與應用上需注意的問題,並以實例演示SmartPLS分析過程,適合社... more

    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

    • 優惠價: 4080
    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

    A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

    • 優惠價: 1520
    Advanced Issues in Partial Least Squares Structural Equation Modeling

    Advanced Issues in Partial Least Squares Structural Equation Modeling

    • 優惠價: 4080

    The second edition of Advanced Issues in Partial Least Squares Structural Equation Modeling offers a... more

    Multisensory Design of Retail Environments: Vision, Sound, and Scent

    Multisensory Design of Retail Environments: Vision, Sound, and Scent

    • 優惠價: 1710
    Market Research: The Process, Data, and Methods Using Stata

    Market Research: The Process, Data, and Methods Using Stata

    • 優惠價: 6599
    Market Research: The Process, Data, and Methods Using Stata

    Market Research: The Process, Data, and Methods Using Stata

    • 優惠價: 9599

    This book is an easily accessible and comprehensive guide which helps make sound statistical decisio... more

    Advanced Issues in Partial Least Squares Structural Equation Modeling

    Advanced Issues in Partial Least Squares Structural Equation Modeling

    • 優惠價: 3900

    techniques to research problems and accurately interpret results. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle...... more

    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM Spss Statistics

    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM Spss Statistics

    • 優惠價: 4799

    This accessible, practice-oriented and compact text provides a hands-on introduction to market resea... more

    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM Spss Statistics

    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM Spss Statistics

    • 優惠價: 3040
    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

    A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics

    • 優惠價: 2658
    The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

    The Great Facilitator: Reflections on the Contributions of Joseph F. Hair, Jr. to Marketing and Business Research

    • 優惠價: 9599

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