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Methods for Assessing Brand Value. A Comparison between the Interbrand Model and the BBDO’’s Brand Equity Evaluator model
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The Slouch in the Couch
It s Saturday morning and all the children are out playing, except Rick. He did not do his weekend h... more |
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The Sugar Bear Story
Co-published with the Santa Barbara Museum of Natural History, this children s tale is based on a Ch... more |