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Current Research on Gender Issues in Advertising
Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characterist... more |
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Connected Causes: Online Marketing Strategies for Nonprofit Organizations
As many organizations learn the hard way, getting Internet exposure for a just cause is not as easy ... more |
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Marketing for Nonprofit Organizations: Insights and Innovations
. Landreth Grau integrates research-based insights, and practice-based innovations with a comprehensive introduction to the...... more |
