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    The Sage Handbook of Service-Dominant Logic

    The Sage Handbook of Service-Dominant Logic

    • 優惠價: 12240 元

    sections and approximately 40 individual chapters: 1 Introduction and Background (Robert Lusch and Stephen L. Vargo, US) 2...... more
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    Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing

    Special Issue: Toward a Better Understanding of the Role of Value in Markets and Marketing

    • 優惠價: 6498 元

    This special issue of the Review of Marketing Research is devoted to a better understanding of the r... more
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