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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
In an age where customer opinion and feedback can have an immediate, major effect upon the success o... more |
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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence
researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the...... more |
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Market Segmentation: An Introduction and Review
In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part...... more |
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Artificial Intelligence Marketing and Predicting Consumer Choice: An Overview of Tools and Techniques
The ability to predict consumer choice is a fundamental aspect to success for any business. In the c... more |
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When Young People Break the Law: Debating Issues on Punishment for Juveniles
When Young People Break the Law is an anthology of scholarly articles and essays that debate the pro... more |
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Starting Them Up: Timely, Under-the-Hood Insights for Entrepreneurs by a Serial Starter and a Bunch of His Entrepreneurial Frien
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