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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
Government policies, marketing campaigns of banks, insurance companies and other financial instituti... more |
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Understanding Consumer Financial Behavior: Money Management in an Age of Financial Illiteracy
Government policies, marketing campaigns of banks, insurance companies and other financial instituti... more |
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Consumer Financial Behavior
Consumer Financial Behavior deals with the questions of how consumers should manage their financial ... more |
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Psychology in Economics and Business: An Introduction to Economic Psychology
MacFadyen and Mac- Fadyen (1986), Furnham and Lewis (1986), Lea et al. (1987) and Van Raaij et al. (1988). Why produce yet...... more |
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Cases in Consumer Behaviour
Eine Sammlung von Fallstudien zum Thema Kundenverhalten: Untersucht werden mentale, emotionale und p... more |
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Handbook of Economic Psychology
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金融行為通識課:從儲蓄、投資、保險到養老,如何處理金融商品?怎樣管控風險?(二版)
了解個人金融行為的第一本專書! 從經濟學、心理學與行為科學等角度, 剖析金融消費中各種行為特點與容易犯的錯誤, 以及如何避免非理性行為帶來的經濟損失。 提升個人金融素養、擬定最佳理財規劃, 協助金融... more |
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Building as Ornament: Iconography in Contemporary Architecture
shape of letters, a heap of pebbles or a national emblem. In Building as Ornament, Michiel van Raaij investigates how this...... more |
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Mental Health Services for Deaf People: Treatment Advances, Opportunities, and Challenges
health and deafness services in their respective countries. Volume editors Benito Estrada Aranda and Ines Sleeboom-van Raaij...... more |
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Strategic Marketing and the Future of Consumer Behaviour: Introducing the Virtual Guardian Angel
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Economic Psychology of Travel and Tourism
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Handbook of Economic Psychology
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