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This book describes, using first-person accounts, the history of the development in the Soviet Union... more
Playaway is the simplest way to listen to audio on the go. Each Playaway comes with the digital cont... more
Seth Godin, one of today s most influential business thinkers, writes bestselling books like Purple Cow and All...... more
. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small...... more
done. In 2003, Seth Godin s Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a...... more
done. In 2003, Seth Godin s Purple Cow challenged organizations to become remarkable--to drive growth by standing out in a...... more
Ante la explosi n demogr fica de las ciudades de los pa ses en desarrollo, el control de la gesti n ... more
This book reviews the role of addressing within the array of urban management tools and explores the... more
The notion of French exceptionalism is deeply embedded in the nation’s self-image and in a range of ... more
Written by the author of The American Boy s Handy Book, this work features a year s worth of outdoor... more
Niosi looks at the history of Canada s National System of Innovation (NSI), particularly during the ... more
紫牛退位 大聲牛狂嘯當道 在紫牛充斥的行銷年代中,你要的不只是紫牛,而是一頭大聲牛, 三十三位行銷大師篤信的大聲牛創意發想 ※本書發行首週立即狂飆進入《華爾街日報》暢銷書榜前十名!! ※台灣首發限量加... more
According to UNESCO’s definition, heritage is ’our legacy from the past, what we live with today, an... more
The Routledge Handbook of Archaeology and Plastics investigates the archaeology of the contemporary ... more
行銷大師賽斯.高汀(Seth Godin)最新力作 行銷是一種承諾,不是變魔術! 傳統思維+新行銷工具=大雜燴 只是讓消費者倒盡胃口!! 肉丸是主食,這類商品過去利用大眾行銷技術的效果非常好。 MySpace、YouTube等新行銷工具...... more
全球商業部落客一致推薦「隨讀即用」的商業書 《紫牛》、《大聲牛》商業類暢銷書作者最新力作 國內第一本可「拆解分享,重組收藏」的創意書 華盛頓郵報排行榜暢銷書、亞馬遜網路書店讀者5顆星推薦 現今最具... more
或許你已經知道,或許你正在經歷,現在,商品行銷正在面臨前所未有的危機,因為你再也無法輕易獲得人們的注意力。多樣化的媒體、如洪水猛獸般襲來的資訊,再加上大家忙碌的生活,就算你花了大筆銀子,布下天羅地網,... more
銷售讓你使不上力、打電話會冷汗直流嗎?《銷售人員的第一本書》告訴你如何停止焦慮,成為一個成功的銷售人員。 解決之道包括:選擇適當的客戶並鎖定正確目標、塑造良好的第一印象、詢問恰當的問題、成交後讓對... more