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Strategic Marketing Planning: A Step-By-Step Approach
This book provides a uniquely practical approach to strategic marketing planning. Combining a compre... more |
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Strategic Marketing Planning: A Step-By-Step Approach
This book provides a uniquely practical approach to strategic marketing planning. Combining a compre... more |
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Brand Positioning: Connecting Marketing Strategy and Communications
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which ... more |
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Brand Positioning: Connecting Marketing Strategy and Communications
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which ... more |
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Strategic Marketing: A Practical Approach.
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