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搜尋結果共 7 筆, 頁數 1 / 1
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Integrated Marketing Communications in Football
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) h... more |
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Integrated Marketing Communications in Football
This book takes an important step forward in showing how Integrated Marketing Communications (IMC) h... more |
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Contemporary Issues in Sports Marketing
This book explores key and topical issues that are emerging in the field of sport marketing, while c... more |
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Strategic Brand Management in and Through Sport
This book explores how sport brands can be managed strategically, as well as how non sport brands ca... more |
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Integrity and Sustainability in Sport: Business, Environmental and Social Goals
This is the first book to examine the critically important topic of sustainability in sport through ... more |
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Understanding Match-Fixing in Sport: Theory and Practice
Bringing together leading match-fixing researchers from different fields, this book offers new theor... more |
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Understanding Match-Fixing in Sport: Theory and Practice
Bringing together leading match-fixing researchers from different fields, this book offers new theor... more |
