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Globalized Sport Management in Diverse Cultural Contexts
Cross-cultural management is an important facet of the globalized sport industry. Sport managers mus... more |
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The Global Football Industry: Marketing Perspectives
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From incr... more |
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Contemporary Sport Marketing: Global Perspectives
The international nature of the sport industry requires a global approach to sport marketing practic... more |
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