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行銷管理(Kotler/Marketing Management 16e)
英國《金融時報》評選為史上最偉大的商管書籍之一。繼13版加入品牌管理大師Kevin Lane Keller為第二作者後,16版也加入西北大學凱洛管理學院的行銷教授Alexander Chernev為第三作者,全書大幅改版,精煉為21章,介紹...... more |
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策略品牌管理(五版)
由美國長春藤名校達特茅斯學院行銷教授Kevin Lane Keller所著,全球知名的《策略品牌管理》(Strategic Brand Management: Building, Measuring, and Managing Brand...... more |
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Marketing Management:An Asian Perspective(7版)
The world of marketing is changing everyday–and in order for students to have a competitive edge, th... more |
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Marketing Management(GE)(16版)
The world of marketing is changing every day — and in order for students to have a competitive edge,... more |
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Strategic Brand Management(5版)
award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a...... more |
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A Framework for Marketing Management (GE) (6版)
A concise yet exhaustive text provides flexibility in the classroom:A streamlined text allows instru... more |
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營銷管理
、通用電氣公司、美國電話電報公司、美洲銀行和米其林公司等。 凱文·萊恩·凱勒(Kevin Lane Keller),達特茅斯學院塔克商學院營銷學教授和E.B.奧斯本學者。他教授關於品牌營銷戰略的MBA課程,是品牌研究領域的國際領導者之一。凱勒教授曾在...... more |