Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by add... more

Better Business introduces the business content students need--in a better way. By presenting the ma... more

經過了30多年的引進與發展，市場營銷理論及實踐在中國也Et趨成熟。如何在持續引進、消化並吸收發軔於西方的現代營銷理念的基礎上編撰出中國自己的營銷教材已經擺上了國人的議事日程。但我認為，邁克爾·所羅門教... more