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    Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind

    • 優惠價: 836

    Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective...... more

    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

    • 優惠價: 73 折, 610

    There are laws of nature, so why shouldn t there be laws of marketing? As Al Ries and Jack Trout--the world-renowned...... more

    Marketing Warfare

    Marketing Warfare

    • 優惠價: 836

    "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."­­Newsw... more

    行銷大師法則

    行銷大師法則

    • 優惠價: 9 折, 225

    你如何讓自己一開始就避免犯錯?最簡單的答案就是,確定自己的行銷計畫確實遵守行銷法則--艾爾.賴茲(Al Ries)傑克.屈特(Jack Trout)...... more

    「馬」上成功:成功的關鍵,在於騎上一匹好馬

    「馬」上成功:成功的關鍵,在於騎上一匹好馬

    • 優惠價: 9 折, 180

    〔內容〕坊間出版有關成功的書,不外乎告訴你相信自己,設定目標,愛拼才會贏等,然成功除了本身的努力之外,還須藉重外力才能達成目標。 本書打破傳統的觀念,告訴你,成功的關鍵在於騎上一匹好馬你要找的馬,... more

    Positioning: The Battle for Your Mind, How to be Seen and Hear in the Overcrowded Marketplace

    Positioning: The Battle for Your Mind, How to be Seen and Hear in the Overcrowded Marketplace

    • 優惠價: 675

    Moved My Cheese? and co-author of The One Minute Manager Ries and Trout taught me everything I know about branding...... more

    Positioning: The Battle for Your Mind, 20th Anniversary Edition

    Positioning: The Battle for Your Mind, 20th Anniversary Edition

    • 優惠價: 1330

    "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of...... more

    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk: Library Edition

    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk: Library Edition

    • 優惠價: 2280
    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

    The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

    • 優惠價: 1330

    There are laws of nature, so why shouldn t there be laws of marketing? As Al Ries and Jack Trout--the world-renowned...... more

    Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind

    • 優惠價: 912
    Positioning

    Positioning

    • 優惠價: 1064
    22 Immutable Laws of Marketing: Violate Them at Your Own Risk/Cassette

    22 Immutable Laws of Marketing: Violate Them at Your Own Risk/Cassette

    • 優惠價: 456
    Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind

    • 優惠價: 228
    Horse Sense: The Key to Success Is Finding a Horse to Ride

    Horse Sense: The Key to Success Is Finding a Horse to Ride

    • 優惠價: 378
    定位:在眾聲喧嘩的市場裡,進駐消費者心靈的最佳方法

    定位:在眾聲喧嘩的市場裡,進駐消費者心靈的最佳方法

    • 優惠價: 9 折, 252

    。 作者簡介 艾爾.賴茲 & 傑克.屈特(Al Ries & Jack Trout) 賴茲和屈特共同主持一家行銷顧問公司(Trout & Ries Inc.),為IBM、AT&T等大企業擬定行銷策略,十餘年來尤其致力於推廣「定位」此一劃時代的行銷...... more

    不敗行銷:大師傳授22個不可違反的市場法則

    不敗行銷:大師傳授22個不可違反的市場法則

    • 優惠價: 9 折, 225

    定律最嚴重的法則。 在行銷領域裡究竟什麼行得通,什麼行不通,《不敗行銷》給了我們二十二個忠告。 作者簡介 艾爾.賴茲與傑克.屈特(Al Ries & Jack Trout) 是當今全世界最知名的行銷大師,他們共同著作的四本行銷暢銷書...... more

    行銷戰爭(20週年增訂版)

    行銷戰爭(20週年增訂版)

    • 優惠價: 9 折, 225

    二十年前,賴茲與屈特合著的經典著作《行銷戰爭》震撼了行銷界,書中指出「行銷是一場戰爭,敵人就是競爭對手,而顧客則是要攻克的陣地。」現在,他們所揭諸的行銷策略正合時宜,甚至更為恰當。為了慶祝這本具開創性... more

    逆思考行銷

    逆思考行銷

    • 優惠價: 79 折, 173

    這是賴茲與屈特這兩位斐聲國際的行銷策略專家,繼〈行銷戰爭〉之後再度合撰的著作。過去,一般企業總是先訂戰略再設計戰術的行銷方式,已被證明是行不通的。 本書就是要我們放棄原先的思考模式,代之以先找出單... more

    行銷戰爭

    行銷戰爭

    • 優惠價: 9 折, 180

    本書提出企業公司應該認識自己所從事的「戰爭形態」;市場領導者應該採用「防禦戰」;第二級公司採取「攻擊戰」;第三級公司採用「側翼戰」;小公司進行「游擊戰」。各種戰爭形態有其不同的原則,參戰者應各有盤算,... more

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