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Asia is a complex and diverse continent, which has seen the scope and pace of transformation increas... more
The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in... more
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and adverti... more
How we understand education quality is inextricably linked with perspectives on social justice. Ques... more
The growing complexity and importance of sports and event marketing has pushed scholars and practiti... more
An adjunct to graduate courses in public health, health education, nursing, medicine, and other disc... more
Social media has changed the way consumers and advertisers behave. It is crucial to understand how c... more