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策略管理(14版)
由Hill、Schilling二位學者合著的《策略管理》,不論在美國本地或是全球重要的海外市場,都是一本深受教師與學生喜愛,而被廣泛採用的教科書。它至今已推出第十四版,足見其受重視與歡迎的程度。 在這一版的修改中,作者調整了章節的案...... more |
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Strategic Management: An Integrated Approach: Theory and Cases (Asia Edition) (14版)
and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on...... more |
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Strategic Management: An Integrated Approach: Theory (Asia Edition)(13版)
companies. MindTap for Hill/Schilling/Jones STRATEGIC MANAGEMENT, AN INTEGRATED APPROACH: THEORY & CASES, 13E is the digital...... more |
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International Business:Competing in the Global Marketplace (ISE)(14版)
Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L...... more |
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Global Business Today(12版)
1.Market defining with the most up-to-date current events, statistics, and examples. 2.Engages stu... more |
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國際商務(英文版·第13版)
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Strategic Management Essentials(3版)
end of the text feature companies such as Apple, McDonald s, GM, Dell, and IBM. 作者簡介 Charles W. L. Hill 現職:University of...... more |