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Influencers and Creators: Business, Culture and Practice
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those... more |
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Influencers and Creators: Business, Culture and Practice
This textbook combines cutting-edge conceptual and critical thinking with practical advice for those... more |
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Netnography: The Essential Guide to Qualitative Social Media Research
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and method... more |
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Netnography: The Essential Guide to Qualitative Social Media Research
In this landmark third edition, Netnography: The Essential Guide provides the theoretical and method... more |
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Consumer Tribes
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exerc... more |
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Qualitative Consumer & Marketing Research
Designed for students, scholars, and marketing research practitioners, this book is designed to take... more |
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Consumer Tribes
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Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and confl... more |
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Netnography Unlimited
Netnography has become an essential tool for qualitative research in the dynamic, complex, and confl... more |
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Netnography: Redefined
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural rese... more |
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Netnography: Redefined
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural rese... more |
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Qualitative Consumer & Marketing Research
Written for students, scholars, and marketing research practitioners by three qualitative marketing ... more |
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Netnography: Doing Ethnographic Research Online
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Netnography: Doing Ethnographic Research Online
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