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Agritourism Marketing in Africa: Exploring Digital and Social Media Strategy
This edited volume takes a multi-faceted approach, giving readers insights into the role of digital ... more |
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Sustainable Green Marketing Strategies for a Circular Economy: African Realities and Imperatives
Developing countries are known to be ambivalent to making a transition to green economies due to a f... more |
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Disruptive Frugal Digital Innovation in Africa
Informed by the 2030 Agenda for Sustainable Development and Sustainable Development Goals (SDGs) fra... more |
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Agritourism in Africa
This insightful, timely and multi-faceted book offers significant insight into the role and complex ... more |
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Digital Marketing in Africa: Opportunities, Challenges and Transformative Futures
With more people across Africa gaining access to the internet, digital marketing offers a way for fi... more |
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Sustainable Human Development in Africa: The Role of Technologies, Frugal Innovations and Techno-Entrepreneurship
This book offers practical insights into the transformative role of digital technologies, frugal inn... more |
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Agritourism for Sustainable Development: Reflections from Emerging African Economies
Through the lens of African emerging economies, this text examines empirical studies and the related... more |
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Sustainable Agricultural Marketing and Agribusiness Development: An African Perspective
"This book offers a well-written and concise mix of theory, reviews, primary research findings and c... more |
