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Digital Transformation of Sme Marketing Strategies: Innovating for the 4.0 Era
SMEs represent more than 95% of businesses operating in global markets. These businesses are the fab... more |
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Successful Digital Transformation Initiatives in Smes: A Relational Goods Perspective
While it is clear that workforce involvement is fundamental for the success of digital transformatio... more |
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Ambidextrous Organizations in the Big Data Era: The Role of Information Systems
Addressing the effect of big data analytics-capable information systems on organizational ambidexter... more |
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Ambidextrous Organizations in the Big Data Era: The Role of Information Systems
Addressing the effect of big data analytics-capable information systems on organizational ambidexter... more |
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Online Reputation Management in Destination and Hospitality: What We Know, What We Need to Know
Online Reputation Management in Destination and Hospitality’s comprehensive collection of research d... more |
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Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era
SMEs represent more than 95% of businesses operating in global markets. These businesses are the fab... more |
