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This work has been selected by scholars as being culturally important, and is part of the knowledge ... more
Consumer Behavior: Buying, Having, and Being increases the focus on buyer/seller transactions by add... more
Better Business introduces the business content students need--in a better way. By presenting the ma... more
This report is the last of a six-volume series in which RAND explores the elements of a national str... more
In August 1918 a Massachusetts-born woman named Margaret Hall boarded a transport ship in New York C... more
In 1943, Frank Lloyd Wright received a letter from Hilla Rebay, the art advisor to Solomon R. Guggenheim, asking the...... more
Founded in 1935, The Museum of Modern Art s Department of Film and Media is home to one of the most ... more
Rational Environmental Management of Agrochemicals will impact the agrochemical industry with its co... more
經過了30多年的引進與發展,市場營銷理論及實踐在中國也Et趨成熟。如何在持續引進、消化並吸收發軔於西方的現代營銷理念的基礎上編撰出中國自己的營銷教材已經擺上了國人的議事日程。但我認為,邁克爾·所羅門教... more