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搜尋結果共 434 筆, 頁數 1 / 8
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Market Research Essentials You Always Wanted to Know
Navigate market complexities with a solid understanding of market research fundamentals Learn the pr... more |
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Market Research Essentials You Always Wanted to Know
Navigate market complexities with a solid understanding of market research fundamentals Learn the pr... more |
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Marketing Research
Marketing Research by Paul Green presents a comprehensive foundation for designing, conducting, and ... more |
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Conjoint Analysis: Applications
Conjoint Analysis: Applications by Paul Green showcases the practical power of conjoint methods in s... more |
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Marketing Research
Marketing Research by Paul Green presents a comprehensive foundation for designing, conducting, and ... more |
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Conjoint Analysis: Advanced Methods
Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by intr... more |
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Conjoint Analysis: the Pioneering Years
Conjoint Analysis: The Pioneering Years by Paul Green chronicles the development of one of marketing... more |
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Multidimensional Scaling and Positioning
Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking per... more |
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Multidimensional Scaling and Positioning
Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking per... more |
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Conjoint Analysis: Applications
Conjoint Analysis: Applications by Paul Green showcases the practical power of conjoint methods in s... more |
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Conjoint Analysis: Advanced Methods
Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by intr... more |
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Conjoint Analysis: the Pioneering Years
Conjoint Analysis: The Pioneering Years by Paul Green chronicles the development of one of marketing... more |
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Clustering and Segmentation
Clustering and Segmentation by Paul Green offers a rigorous yet practical exploration of how markete... more |
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Clustering and Segmentation
Clustering and Segmentation by Paul Green offers a rigorous yet practical exploration of how markete... more |
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Innovation and Growth
Innovation and Growth by George S. Day brings together landmark studies that examine the role of inn... more |
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Innovation and Growth
Innovation and Growth by George S. Day brings together landmark studies that examine the role of inn... more |
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Strategic Management
Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how inter... more |
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Marketing in the Firm and Society
Marketing in the Firm and Society by George S. Day explores marketing’s dual role-as a driver of cor... more |
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Marketing in the Firm and Society
Marketing in the Firm and Society by George S. Day explores marketing’s dual role-as a driver of cor... more |
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Strategic Management
Strategic Management by George S. Day presents a collection of his most impactful writings that brid... more |
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Strategic Marketing: Organizational Orientation And Capabilities
Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how inter... more |
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Strategic Marketing: Assessing And Formulating Strategy
Strategic Marketing: Assessing and Formulating Strategy by George S. Day explores the critical proce... more |
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Strategic Marketing: Organizational Orientation And Capabilities
Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how inter... more |
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Strategic Marketing: Assessing And Formulating Strategy
Strategic Marketing: Assessing and Formulating Strategy by George S. Day explores the critical proce... more |
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Competitive Markets: Structure And Behavior
Competitive Markets: Structure and Behavior by George S. Day presents a deep dive into the dynamics ... more |
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Competitive Markets: Structure And Behavior
Competitive Markets: Structure and Behavior by George S. Day presents a deep dive into the dynamics ... more |
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Customer and Consumer Insights
Customer and Consumer Insights by George S. Day brings together a compelling selection of the author... more |
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Customer and Consumer Insights
Customer and Consumer Insights by George S. Day brings together a compelling selection of the author... more |
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Business Intelligence Essentials You Always Wanted to Know
Explore the core components and evolution of Business Intelligence (BI) Learn how to choose and impl... more |
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Ethics, Quality of Life, and Pedagogy
Ethics, Education, and Quality of Life in Business & Society Ethics, Quality of Life, and Pedagogy b... more |
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Management Information Systems, Technology, and Marketing
The Future of Marketing & Technology-Driven Decision Making Management Information Systems, Technolo... more |
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Marketing of Services: Retailing and Health Care
Master Service Marketing in Retail & Healthcare! Marketing of Services: Retailing and Health Care by... more |
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International and Cross-cultural Marketing
Understand Global Markets & Cultural Influences on Consumer Behavior! International and Cross-Cultur... more |
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Consumer Behavior: Attitude, Intention, and Choice Behavior
Understand What Drives Consumer Decisions! Consumer Behavior: Attitude, Intention, and Choice Behavi... more |
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Management Information Systems, Technology, and Marketing
���� The Future of Marketing & Technology-Driven Decision Making Management Information Systems, Tec... more |
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Ethics, Quality of Life, and Pedagogy
���� Ethics, Education, and Quality of Life in Business & Society Ethics, Quality of Life, and Pedag... more |
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Marketing of Services: Retailing and Health Care
����️ Master Service Marketing in Retail & Healthcare! Marketing of Services: Retailing and Health C... more |
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International and Cross-cultural Marketing
���� Understand Global Markets & Cultural Influences on Consumer Behavior! International and Cross-C... more |
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Consumer Behavior: Attitude, Intention, and Choice Behavior
Understand What Drives Consumer Decisions! Consumer Behavior: Attitude, Intention, and Choice Behavi... more |
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Marketing Management and Policy
Strategic Marketing Decisions for a Changing Business Landscape! Marketing Management and Policy by ... more |
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Consumer Behavior: Information Processing and Decision Making
Unravel the Psychology Behind Consumer Choices! Consumer Behavior: Information Processing and Decisi... more |
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Consumer Behavior: Information Processing and Decision Making
Unravel the Psychology Behind Consumer Choices! Consumer Behavior: Information Processing and Decisi... more |
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Research Methodology: Research Design and Data Analysis
Master the fundamentals of research design and data analysis with Research Methodology: Research Des... more |
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Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research techn... more |
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Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research techn... more |
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Business Ethics Essentials You Always Wanted To Know
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Business Ethics Essentials You Always Wanted To Know
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The Future of Marketing
The marketing landscape is undergoing a seismic shift, driven by rapid technological advancements, e... more |
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The Future of Marketing
The marketing landscape is undergoing a seismic shift, driven by rapid technological advancements, e... more |
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Marketing Research and Modeling
In a rapidly evolving marketplace, data-driven decision-making is essential for staying competitive.... more |
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Marketing Research and Modeling
In a rapidly evolving marketplace, data-driven decision-making is essential for staying competitive.... more |
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Global Marketing
Competing in international markets requires more than just translating a message-it demands a deep u... more |
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Global Marketing
Competing in international markets requires more than just translating a message-it demands a deep u... more |
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Market Segmentation
Understanding your customers is the key to business success, and Market Segmentation by Yoram (Jerry... more |
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Market Segmentation
Understanding your customers is the key to business success, and Market Segmentation by Yoram (Jerry... more |
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Marketing Strategy
A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Yora... more |
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Product and New Product Management
Developing and managing successful products requires a deep understanding of consumer needs, market ... more |
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Consumer Behavior
What drives consumers to make purchasing decisions? How do emotions, culture, and external influence... more |
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Marketing Strategy
A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Yora... more |
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Organizational Buying Behavior
Understanding how organizations make purchasing decisions is crucial for B2B marketers, sales profes... more |
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