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    Market Research Essentials You Always Wanted to Know

    Market Research Essentials You Always Wanted to Know

    • 優惠價: 2749

    Navigate market complexities with a solid understanding of market research fundamentals Learn the pr... more

    Market Research Essentials You Always Wanted to Know

    Market Research Essentials You Always Wanted to Know

    • 優惠價: 3849

    Navigate market complexities with a solid understanding of market research fundamentals Learn the pr... more

    Marketing Research

    Marketing Research

    • 優惠價: 6050

    Marketing Research by Paul Green presents a comprehensive foundation for designing, conducting, and ... more

    Marketing Research

    Marketing Research

    • 優惠價: 4950

    Marketing Research by Paul Green presents a comprehensive foundation for designing, conducting, and ... more

    Conjoint Analysis: Applications

    Conjoint Analysis: Applications

    • 優惠價: 6050

    Conjoint Analysis: Applications by Paul Green showcases the practical power of conjoint methods in s... more

    Conjoint Analysis: Applications

    Conjoint Analysis: Applications

    • 優惠價: 4950

    Conjoint Analysis: Applications by Paul Green showcases the practical power of conjoint methods in s... more

    Conjoint Analysis: Advanced Methods

    Conjoint Analysis: Advanced Methods

    • 優惠價: 6050

    Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by intr... more

    Conjoint Analysis: Advanced Methods

    Conjoint Analysis: Advanced Methods

    • 優惠價: 4950

    Conjoint Analysis: Advanced Methods by Paul Green pushes the boundaries of marketing science by intr... more

    Conjoint Analysis: the Pioneering Years

    Conjoint Analysis: the Pioneering Years

    • 優惠價: 4950

    Conjoint Analysis: The Pioneering Years by Paul Green chronicles the development of one of marketing... more

    Clustering and Segmentation

    Clustering and Segmentation

    • 優惠價: 6050

    Clustering and Segmentation by Paul Green offers a rigorous yet practical exploration of how markete... more

    Conjoint Analysis: the Pioneering Years

    Conjoint Analysis: the Pioneering Years

    • 優惠價: 6050

    Conjoint Analysis: The Pioneering Years by Paul Green chronicles the development of one of marketing... more

    Clustering and Segmentation

    Clustering and Segmentation

    • 優惠價: 4950

    Clustering and Segmentation by Paul Green offers a rigorous yet practical exploration of how markete... more

    Multidimensional Scaling and Positioning

    Multidimensional Scaling and Positioning

    • 優惠價: 4950

    Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking per... more

    Multidimensional Scaling and Positioning

    Multidimensional Scaling and Positioning

    • 優惠價: 6050

    Multidimensional Scaling and Positioning by Paul Green offers a foundational and forward-looking per... more

    Innovation and Growth

    Innovation and Growth

    • 優惠價: 4950

    Innovation and Growth by George S. Day brings together landmark studies that examine the role of inn... more

    Strategic Marketing: Assessing And Formulating Strategy

    Strategic Marketing: Assessing And Formulating Strategy

    • 優惠價: 6050

    Strategic Marketing: Assessing and Formulating Strategy by George S. Day explores the critical proce... more

    Strategic Marketing: Assessing And Formulating Strategy

    Strategic Marketing: Assessing And Formulating Strategy

    • 優惠價: 4950

    Strategic Marketing: Assessing and Formulating Strategy by George S. Day explores the critical proce... more

    Customer and Consumer Insights

    Customer and Consumer Insights

    • 優惠價: 4950

    Customer and Consumer Insights by George S. Day brings together a compelling selection of the author... more

    Strategic Management

    Strategic Management

    • 優惠價: 6050

    Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how inter... more

    Innovation and Growth

    Innovation and Growth

    • 優惠價: 6050

    Innovation and Growth by George S. Day brings together landmark studies that examine the role of inn... more

    Marketing in the Firm and Society

    Marketing in the Firm and Society

    • 優惠價: 6050

    Marketing in the Firm and Society by George S. Day explores marketing’s dual role-as a driver of cor... more

    Marketing in the Firm and Society

    Marketing in the Firm and Society

    • 優惠價: 4950

    Marketing in the Firm and Society by George S. Day explores marketing’s dual role-as a driver of cor... more

    Strategic Management

    Strategic Management

    • 優惠價: 4950

    Strategic Management by George S. Day presents a collection of his most impactful writings that brid... more

    Strategic Marketing: Organizational Orientation And Capabilities

    Strategic Marketing: Organizational Orientation And Capabilities

    • 優惠價: 6050

    Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how inter... more

    Strategic Marketing: Organizational Orientation And Capabilities

    Strategic Marketing: Organizational Orientation And Capabilities

    • 優惠價: 4950

    Strategic Marketing: Organizational Orientation and Capabilities by George S. Day examines how inter... more

    Competitive Markets: Structure And Behavior

    Competitive Markets: Structure And Behavior

    • 優惠價: 4950

    Competitive Markets: Structure and Behavior by George S. Day presents a deep dive into the dynamics ... more

    Customer and Consumer Insights

    Customer and Consumer Insights

    • 優惠價: 6050

    Customer and Consumer Insights by George S. Day brings together a compelling selection of the author... more

    Competitive Markets: Structure And Behavior

    Competitive Markets: Structure And Behavior

    • 優惠價: 6050

    Competitive Markets: Structure and Behavior by George S. Day presents a deep dive into the dynamics ... more

    Business Intelligence Essentials You Always Wanted to Know

    Business Intelligence Essentials You Always Wanted to Know

    • 優惠價: 1672

    Explore the core components and evolution of Business Intelligence (BI) Learn how to choose and impl... more

    Ethics, Quality of Life, and Pedagogy

    Ethics, Quality of Life, and Pedagogy

    • 優惠價: 6050

    Ethics, Education, and Quality of Life in Business & Society Ethics, Quality of Life, and Pedagogy b... more

    Management Information Systems, Technology, and Marketing

    Management Information Systems, Technology, and Marketing

    • 優惠價: 6050

    The Future of Marketing & Technology-Driven Decision Making Management Information Systems, Technolo... more

    Marketing of Services: Retailing and Health Care

    Marketing of Services: Retailing and Health Care

    • 優惠價: 6050

    Master Service Marketing in Retail & Healthcare! Marketing of Services: Retailing and Health Care by... more

    International and Cross-cultural Marketing

    International and Cross-cultural Marketing

    • 優惠價: 6050

    Understand Global Markets & Cultural Influences on Consumer Behavior! International and Cross-Cultur... more

    Consumer Behavior: Attitude, Intention, and Choice Behavior

    Consumer Behavior: Attitude, Intention, and Choice Behavior

    • 優惠價: 6050

    Understand What Drives Consumer Decisions! Consumer Behavior: Attitude, Intention, and Choice Behavi... more

    Management Information Systems, Technology, and Marketing

    Management Information Systems, Technology, and Marketing

    • 優惠價: 4950

    ���� The Future of Marketing & Technology-Driven Decision Making Management Information Systems, Tec... more

    Ethics, Quality of Life, and Pedagogy

    Ethics, Quality of Life, and Pedagogy

    • 優惠價: 4950

    ���� Ethics, Education, and Quality of Life in Business & Society Ethics, Quality of Life, and Pedag... more

    Marketing of Services: Retailing and Health Care

    Marketing of Services: Retailing and Health Care

    • 優惠價: 4950

    ����️ Master Service Marketing in Retail & Healthcare! Marketing of Services: Retailing and Health C... more

    International and Cross-cultural Marketing

    International and Cross-cultural Marketing

    • 優惠價: 4950

    ���� Understand Global Markets & Cultural Influences on Consumer Behavior! International and Cross-C... more

    Marketing Management and Policy

    Marketing Management and Policy

    • 優惠價: 4950

    Strategic Marketing Decisions for a Changing Business Landscape! Marketing Management and Policy by ... more

    Consumer Behavior: Attitude, Intention, and Choice Behavior

    Consumer Behavior: Attitude, Intention, and Choice Behavior

    • 優惠價: 4950

    Understand What Drives Consumer Decisions! Consumer Behavior: Attitude, Intention, and Choice Behavi... more

    Consumer Behavior: Information Processing and Decision Making

    Consumer Behavior: Information Processing and Decision Making

    • 優惠價: 6050

    Unravel the Psychology Behind Consumer Choices! Consumer Behavior: Information Processing and Decisi... more

    Consumer Behavior: Information Processing and Decision Making

    Consumer Behavior: Information Processing and Decision Making

    • 優惠價: 4950

    Unravel the Psychology Behind Consumer Choices! Consumer Behavior: Information Processing and Decisi... more

    Research Methodology: Research Design and Data Analysis

    Research Methodology: Research Design and Data Analysis

    • 優惠價: 4950

    Master the fundamentals of research design and data analysis with Research Methodology: Research Des... more

    Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques

    Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques

    • 優惠價: 6050

    Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research techn... more

    Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques

    Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques

    • 優惠價: 4950

    Unravel the complexities of conjoint analysis, multidimensional scaling, and advanced research techn... more

    Business Ethics Essentials You Always Wanted To Know

    Business Ethics Essentials You Always Wanted To Know

    • 優惠價: 3849
    Business Ethics Essentials You Always Wanted To Know

    Business Ethics Essentials You Always Wanted To Know

    • 優惠價: 2749
    The Future of Marketing

    The Future of Marketing

    • 優惠價: 4950

    The marketing landscape is undergoing a seismic shift, driven by rapid technological advancements, e... more

    The Future of Marketing

    The Future of Marketing

    • 優惠價: 6050

    The marketing landscape is undergoing a seismic shift, driven by rapid technological advancements, e... more

    Marketing Research and Modeling

    Marketing Research and Modeling

    • 優惠價: 6050

    In a rapidly evolving marketplace, data-driven decision-making is essential for staying competitive.... more

    Marketing Research and Modeling

    Marketing Research and Modeling

    • 優惠價: 4950

    In a rapidly evolving marketplace, data-driven decision-making is essential for staying competitive.... more

    Global Marketing

    Global Marketing

    • 優惠價: 6050

    Competing in international markets requires more than just translating a message-it demands a deep u... more

    Market Segmentation

    Market Segmentation

    • 優惠價: 6050

    Understanding your customers is the key to business success, and Market Segmentation by Yoram (Jerry... more

    Global Marketing

    Global Marketing

    • 優惠價: 4950

    Competing in international markets requires more than just translating a message-it demands a deep u... more

    Market Segmentation

    Market Segmentation

    • 優惠價: 4950

    Understanding your customers is the key to business success, and Market Segmentation by Yoram (Jerry... more

    Marketing Strategy

    Marketing Strategy

    • 優惠價: 6050

    A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Yora... more

    Product and New Product Management

    Product and New Product Management

    • 優惠價: 4950

    Developing and managing successful products requires a deep understanding of consumer needs, market ... more

    Marketing Strategy

    Marketing Strategy

    • 優惠價: 4950

    A well-crafted marketing strategy is the foundation of business success. In Marketing Strategy, Yora... more

    Consumer Behavior

    Consumer Behavior

    • 優惠價: 4950

    What drives consumers to make purchasing decisions? How do emotions, culture, and external influence... more

    Organizational Buying Behavior

    Organizational Buying Behavior

    • 優惠價: 6050

    Understanding how organizations make purchasing decisions is crucial for B2B marketers, sales profes... more

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