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Advertising: Theory and Practice in the Digital Age
Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite N... more |
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Advertising: Theory and Practice in the Digital Age
Advertising is everywhere. Whether you realise it or not, it′s there when you watch your favourite N... more |
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Influencer Marketing: Building Brand Communities and Engagement
Influencers offer brands the ability to deliver the "right" communication and marketing messages to ... more |
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Influencer Marketing: Building Brand Communities and Engagement
Influencers offer brands the ability to deliver the "right" communication and marketing messages to ... more |
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Influencer Marketing: Building Brand Communities and Engagement
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits... more |
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Influencer Marketing: Building Brand Communities and Engagement
This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits... more |
