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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer... more
Roger the Chicken and Barry the Duck have some fun putting up Christmas decorations. While they are ... more
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwante... more
Gain insight into the unique risk management challenges within the Islamic banking system Risk Manag... more
Robert Recorde was the first person to write an original book on arithmetic in English, rather than ... more