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innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation....... more
Steven Kotler was forty years old, single, and facing an existential crisis when he met Lila, a woman devoted to animal...... more
La civilizaci n humana puede dividirse en tres oleadas claramente diferenciadas: la era de la agricu... more
Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more
世界著名市場營銷權威菲利普‧科特勒和加里‧阿姆斯特朗的力著之一,自出版以來,一直被世界各國主要的工商管理學院作為市場營銷學必修課的教材。 第12版著重從增加顧客價值的角度講述市場營銷的基本知識和實踐。... more
Praise for The Shift More than ever, the role of marketing has to be to drive profitable growth by ... more