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作為一本暢銷教材,實用、易讀和有趣是本書的主要特色。 第9版仍以顧客價值框架為基礎,在第1章的五階段營銷過程模型中引入,該模型詳細介紹了營銷是如何創造顧客價值和獲取價值回報的,並貫穿本書的全部內容。 ... more
本書是世界著名市場營銷權威菲利普.科特勒和加里‧阿姆斯特朗的力著之一,自出版以來,一直被世界各國主要的工商管理學院作為市場營銷學必修課的教材。書中包括大量有趣的例子和真實的案例。本書各章後面都提供了練... more
and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative...... more
Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect...... more
Never HIGHLIGHT a Book Again Includes all testable terms, concepts, persons, places, and events. Cra... more
For the Principles of Marketing course. Ranked the #1 selling introductory marketing text, Kotler and Armstrong s...... more
Anthropology has a long history of the other, yet we can look right here at home for the strangene... more