Knowledge is a significant organizational resource. In order to build and sustain a competitive adva... more

Since the first edition was published in 1997, Human Resources Management for Public and Nonprofit O... more

The internet has changed the way consumers interact with companies. Businesses must maintain good le... more

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantage... more

The search for competitive advantage serves as the basis for organizational strategy. This book argu... more

The search for competitive advantage serves as the basis for organizational strategy. This book argu... more

Advances in information technology (IT) have influenced how organizations do business. With IT playi... more

Communities of practice have become increasingly influential within management literature and practi... more

This study is the first in a decade to provide an overview of banking in Brazil. It is argued that t... more

In Managing Competitive Crisis Martyn Wright examines how competitive crisis affected the management... more

Strategists describe networking and being able to access knowledge as the leading path to gaining a ... more

Strategic Alliances and Marketing Partnerships will help readers understand how partnerships functio... more

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic ... more

Strategic intelligence (SI) has mostly been used in military settings, but its worth goes well beyon... more

This book provides the first summary and critical appraisal of the thinking that currently informs t... more

This book provides the first summary and critical appraisal of the thinking that currently informs t... more

"Details time-efficient and cost-effective strategies to evaluate, select, prioritize, plan, and man... more

This book examines the key issues faced by the managers of multinational companies, and contains cut... more

This book examines two characteristics that lie at the core of Japanese management: growth pursuit b... more

Chapter 1: Performance Management as Part of the Corporate Strategy.- Chapter 2: Performance in Proc... more

A supply chain is the process of all parties involved in fulfilling a customer request, while a valu... more

A supply chain is the process of all parties involved in fulfilling a customer request, while a valu... more

Uncertainty in Entrepreneurial Decision Making fills an existing gap in understanding three key conc... more

As often reported in Business Week and Fortune, most large companies today concede that their cost s... more

This book is about competitive advantage and how it is created at the company level. It is based on ... more

Today, there are few in senior management positions who can afford to ignore modern information tech... more

Today, there are few in senior management positions who can afford to ignore modern information tech... more

本書目的在於提供策略管理領域的整合觀點。為促進此一整合，本書的前幾章發展出一套VRIO架構，作為其他章節的組織架構。此外，透過VRIO架構讓讀者了解公司在競爭環境中所面臨的威脅和機會，以及進一步體認公... more

本書特色 兩位作者從地方到全球層面進行觀察，並運用企業和個人現實生活中的例子，提供策略管理之最新觀點。本書對於策略管理提供實用且發人深省的分析，以及如何能善加利用。 ‧適用於研究、教學與實務的... more

由美國長春藤名校達特茅斯學院行銷教授Kevin Lane Keller所著，全球知名的《策略品牌管理》(Strategic Brand Management: Building, Measuring,... more

《資料庫系統：設計、實作與管理》是資料庫教科書中的市場領導品牌，可以為讀者在資料庫設計與實作方面，奠立完整的實務基礎。本書將深入闡述資料庫的設計要領，並說明資料庫實作的成功與否，關鍵在於資料庫的設計是... more

企業如何降低成本? 價值活動又如何創造有形的客戶價值? 在企業面對其他競爭者亟欲分一杯羹的同時，該如何因應? 本書將提供深入、結構性的分析答案。 競爭優勢——以低成本提供產品(服務)，... more

For undergraduate and graduate courses in strategic management. This ISBN is for the Pearson eText c... more

NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several v... more

Examine strategic management with the market-leading book that sets the standard as today’s most int... more

Core strategic management concepts without the excess. Strategic Management and Competitive Advantag... more

For courses in strategy and strategic management. Core strategic management concepts without the exc... more

Students save money when purchasing bundled products. This bundle contains a loose-leaf version of S... more

A practical, skills-oriented approach to strategic management. In today’s economy, gaining and susta... more

For courses in strategy and strategic management. Core strategic management concepts without the exc... more

NOTE: This edition features the same content as the traditional text in a convenient, three-hole-pun... more