Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that...... more

Rigorously updated international business textbook by a global author team, which balances conceptua... more

Chapter 1: An Overview of Marketing.- Chapter 2: Marketing Planning.- Chapter 3: Understanding the M... more

, Czinkota’s book is fun to read, and loaded with anecdotes that reduce the theoretical to the practical so that every player-the...... more

willing to explore global markets. Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of...... more

The context of international business has evolved over the years, and has always reflected the clima... more

As the first international convention focused on stimulating trade through policy actions, the Inter... more

INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this f... more

understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota...... more

, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen...... more

特色/優點： 以企業功能【人事、財務、行銷等】為導向介紹國際企業的定義、環境及策略。 著重策略規劃導向的架構，並增加全球供應鏈管理的運籌【Logistics】策略介紹 對於有關個案公司的資料更新，並提... more

Japanese distribution has been a major issue of concern for policymakers, business executives and ac... more