Chapter 1: An Overview of Marketing.- Chapter 2: Marketing Planning.- Chapter 3: Understanding the M... more

Diverse kinds of knowledge are vital for each organization that would successfully compete today in ... more

This book extends our understanding of how different cross- functional business and management disci... more

This two-volume edited collection explores the impact of technology on business advancement. Technol... more

This two-volume edited collection explores the impact of technology on business advancement. Technol... more

This two-volume edited work explores how businesses shape, and are shaped by, sustainability forces ... more

Triple bottom line (TBL or 3BL) was coined as a wide and inspiring approach for businesses aimed at ... more

This book examines businesses under crisis conditions through a composition of contextual accounts. ... more

From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the... more

There has been growing interest on business models among academics and practitioners in recent years... more

This two-volume edited collection explores the impact of technology on business advancement. Technol... more

This two-volume edited collection explores the impact of technology on business advancement. Technol... more

Crises present significant challenges for organizations. But, while critical events are inevitable, ... more

This book examines businesses under crisis conditions through a composition of contextual accounts. ... more

From recurring episodes of great depression, oil crises, political crises, wars, debt crises, to the... more

Crises present significant challenges for organizations. But, while critical events are inevitable, ... more

SMEs are significant job creators and drivers of innovation and competition in most economic sectors... more

This cross-disciplinary business book develops insight into the management of businesses operating i... more

There has been growing interest on business models among academics and practitioners in recent years... more

1. Editorial Introduction 1/2 - The Changing Landscape of SMEs in Global Business 2. Financial Crisi... more

SMEs are significant job creators and drivers of innovation and competition in most economic sectors... more

The lack of congruence between theory and practice in business remains a widely discussed topic. Thi... more

This book extends our understanding of how different cross- functional business and management disci... more

This book provides cross-disciplinary management research that integrates theories, concepts, and pe... more

This cross-disciplinary business book develops insight into the management of businesses operating i... more

The lack of congruence between theory and practice in business remains a widely discussed topic. Thi... more

This second decade of the millennium finds the world changing at a once unimaginable pace. Businesse... more

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major ... more

Part of a two-volume work, this book explores how businesses shape, and are shaped by, sustainabilit... more