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搜尋結果共 865 筆, 頁數 7 / 15
呈現:
定位:在眾聲喧嘩的市場裡,進駐消費者心靈的最佳方法
行銷大師賴茲&屈特點燃行銷革命第一書 風靡全球逾四十年、世上最偉大的商業詞彙之一 美國史上影響銷售最深遠的觀念 �在溝通過度、資訊氾濫成災的社會, 唯有成功「定位」,才能讓產品在消費者心中搶灘登陸。 ... more |
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定位:在眾聲喧嘩的市場裡,進駐消費者心靈的最佳方法 (電子書)
行銷大師賴茲&屈特點燃行銷革命第一書 風靡全球逾四十年、世上最偉大的商業詞彙之一 美國史上影響銷售最深遠的觀念 �在溝通過度、資訊氾濫成災的社會, 唯有成功「定位」,才能讓產品在消費者心中搶灘登陸。 ... more |
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找到內在的平衡--人智學心魂鍛鍊20個練習+我的太陽書工作本套組
自遠古時代以來,人們就習慣藉由特定的鍛鍊方式獲致內心平衡。在這本小書中,由Klaus Adams護理師,Woldgang Rißmann醫師和Marko Roknic護理師所介紹的「心魂鍛鍊」源自人智學的知識,同時亦融入了佛教的正念傳統...... more |
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精實創業:用小實驗玩出大事業 (電子書)
美國商業雜誌Portfolio選為2011年最重要的觀念 美國amazon高達4.5星評價 新創團隊必讀的創業入門書 「本公司很幸運能直接受惠於艾瑞克的指導, 他的著作無疑將幫助更多創... more |
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行銷大師法則
你如何讓自己一開始就避免犯錯?最簡單的答案就是,確定自己的行銷計畫確實遵守行銷法則--艾爾.賴茲(Al Ries)傑克.屈特(Jack Trout)...... more |
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The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
新創事業是推動世界變化的主要因素之一,Google、Facebook、twitter這些最初兩三人組成的公司,改變了全世界的生活方式。統計上來看,絕大多數的初創事業都是失敗的,只有少數人、少數夢想能夠... more |
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為什麼有些品牌比較強?
在《為什麼有些品牌比較強》一書中,作者將達爾文演化論革命性的創見運用在建立品牌的過程中,因而產生了如何設計創新產品、建立成功品牌的新理論。 在這裡,賴茲父女解釋了市場不斷分歧、演化如何創造出無數新... more |
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「馬」上成功:成功的關鍵,在於騎上一匹好馬
〔內容〕坊間出版有關成功的書,不外乎告訴你相信自己,設定目標,愛拼才會贏等,然成功除了本身的努力之外,還須藉重外力才能達成目標。 本書打破傳統的觀念,告訴你,成功的關鍵在於騎上一匹好馬你要找的馬,... more |
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-Term Growth
《精實創業》作者續作– 以創業精神管理組織,永續創新 任何企業都應建立一套創新者的管理方法以因應不可測的未來,增加收益、驅動創新並轉型成真正的現代組織,迎接21世紀龐大的機會。 在《精實創業》... more |
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攻心:定位策略
孫子曰:「攻心為上。」本書就是要教你如何在最重要的商業戰場──消費者心靈──中打勝仗。如何進駐心靈、迎合心靈階梯、如何認清自己的角色再定位,如何跳開定位陷阱,....以及最重要的:如何為你自己定位。如... more |
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焦點法則
企業經營的首要任務。也正是行銷的最主要目標,在於找出未來方向。凝聚經營焦點,就是預測未來所在,然後,採取特定步驟,促使未來實現。--艾爾.賴茲(AI Ries)...... more |
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Running with Pirates: On Freedom, Adventure, and Fathers and Sons
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Charlie and Emmet School Day
When a new school year begins, Charlie is nervous. What if her teacher isn’t nice? What if none of h... more |
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A Journey Into the Nonlinear World
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Positioning: The Battle for Your Mind, How to be Seen and Hear in the Overcrowded Marketplace
Moved My Cheese? and co-author of The One Minute Manager Ries and Trout taught me everything I know about branding...... more |
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動物細胞培養︰基本技術指南
弗雷謝尼所著的《動物細胞培養——基本技術指南》歷來被看做是該領域的領餃之作。自2000年第四版問世以來,細胞培養及其相關學科的技術方法發展更加迅猛,諸如干細胞、組織工程、克隆以及體外毒性檢測方面等均取... more |
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Urbanization in Europe: Past Developments and Pathways to a Sustainable Future
This open access book comes at an opportune time, with ’land take’ high on the EU policy agenda. It ... more |
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品牌的起源
分化是創造新品類和新品牌的推動力量,它同樣是打造新品牌的惟一方法。 融合抓住了人們的想象力,但是分化抓住了市場。 打造主導性的全球品牌的最佳方法,事實上也是惟一的方法,就是成為一個新品類的開創... more |
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Precarious Flânerie and the Ethics of the Self in Contemporary Anglophone Fiction
Even though the literary trope of the flâneur has been proclaimed ’dead’ on several occasions, it st... more |
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Beyond Therapeutic Culture in Latin America: Hybrid Networks in Argentina and Brazil
By focusing on quantitative and qualitative research in Rio de Janeiro and Buenos Aires, this book e... more |
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品牌22律
Ries) 里斯伙伴主席,定位之父,營銷史上的傳奇大師,全球最頂尖的營銷戰略家。2008年,作為營銷戰略領域的唯一入選者,艾‧里斯與管理學之父彼得‧德魯克、GE前CEO杰克‧韋爾奇一起並列美國《廣告時代》評選的“全球十大頂尖商業大師”,目前,艾...... more |
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The Story of the Reed: From the Garden of Mathnawi
Unlock the profound symbolism of Rûmî’s Ney (flute) with Shaykh Osman Nuri Topbas in "The Story of t... more |
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of...... more |
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The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-term Growth
Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used...... more |
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Positioning: The Battle for Your Mind
Moved My Cheese? and co-author of The One Minute Manager Ries and Trout taught me everything I know about branding...... more |
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UX for Lean Startups: Faster, Smarter User Experience Research and Design
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動物細胞培養:基本技術指南
組織培養的優越性在於能極好地控制理化環境和生理學條件,這在器官培養和細胞培養中都可體現出來。本書是一本基礎技術手冊,闡述了有關動物細胞培養方面的基本原理和技術,是迄今為止最全面最權威的一部實驗指導書。... more |
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The Sermon of Sermons: Christ’s Sermon on the Mount
Have you ever considered listening to the voice of Jesus--the Savior of the world--teaching a Sermon... more |
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Foreign Service and American Public Opinion: Dynamics and Prospects
The authors surveyed members of the American public in 2020 and 2021 to understand current attitudes... more |
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利用馬利亞萬微積分進行Greeks的計算--連續過程、跳躍過程中的馬利亞萬微積分和金融領域中的Greeks(英文)
相對於基礎資產中出現的不同參數,對金融期權的衍生產品(經典意義上的)進行估值需要區分隨機價格過程Xi的實值函數f,命名為f(Xi).在很多情況下,f是不可微的。本書包含了對馬利亞萬微積分機制的介紹,該... more |
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Witchy Vol. 2: Volume 2
The eagerly awaited second collected volume of Ariel Slamet Ries’ hit online comic Witchy. In the witch kingdom Hyalin...... more |
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The Leader’’s Guide
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Chief Inspiration Officer: How to Lead the Team Everyone Wants to Be on
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Complexity in Social Systems and Academies
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Power in Poetry: Moods That Move
, Noyz, Mahlikah Awe: ri, Joshua "Scribe" Watkis, and Shadiya Aidid. These innovative poets strove to capture the mood and...... more |
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Broken Alliances: Inside the Rise and Fall of a Global Automotive Empire
On December 30, 2019, Carlos Ghosn became the most famous fugitive on the planet when the former cha... more |
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Clay and Shale Deposits of the Western Provinces [microform]: (part Iv)
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Mediterranean Breakfast Recipes: The Best Way To Start the Day With The Right Foods
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Mediterranean Breakfast Recipes: The Best Way To Start the Day With The Right Foods
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Surprise: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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In Paradise: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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The Sex Expert: Expliсit and Forbidden Erotiс Hot Sexy Stories for Nаughty Аdult Box Set Сolleсtio
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Musical: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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The Moment: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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Kill the Noise: Finding Meaning Above the Madness
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Kill the Noise Lib/E: Finding Meaning Above the Madness
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The Speckled Feather
debut author-illustrator Johanna Ries. Selected by the Society of Illustrators Original Art competition 2021....... more |
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Hot Bedtime Collection: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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Waiting For The Doorbell To Be Buzzed: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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It Really Felt So Right: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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Air Scents: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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A Tale of A Lesbian Shenanigans: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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Around the Neck: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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The Upside Down: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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Drop Top: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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The Pleasure of Pain: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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Balle and Paddle: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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The Hidden Scene: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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Business Sex: Explicit and Forbidden Erotic Hot Sexy Stories for Naughty Adult Box Set Collection
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A Sunday in Ville-d’’Avray
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