博客來-作者-Arch G. (EDT)

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		Improving the Marriage of Modeling and Theory for Accurate Forecasts of Outcomes 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2018-01-29 優惠價: 11579 元 in examining the net effects of independent variables on dependent variable of interest (e.g., net earnings per revenue...... more	放入購物車下次再買
		Trade Tales: Decoding Customers’ Stories 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2017-11-20 優惠價: 9959 元 and service associates. These stories are told often via blog sites, social-media platforms (e.g. TripAdvisor) as well as...... more	放入購物車下次再買
		Consumer Behavior in Tourism and Hospitality Research 外文書 , Alain (EDT)/ Woodside Arch G. (EDT) Decrop , Ingram , 出版日期: 2017-08-09 優惠價: 8519 元 This portrait of contemporary tourists proposes that these travelers create consumption audio-portra... more	放入購物車下次再買
		The Complexity Turn: Cultural, Management, and Marketing Applications 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2017-02-23 優惠價: 8399 元 consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second...... more	放入購物車下次再買
		Making Tough Decisions Well and Badly: Framing, Deciding, Implementing, Assessing 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2016-10-20 優惠價: 8999 元 Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MT... more	放入購物車下次再買
		Bad to Good: Achieving High Quality and Impact in Your Research 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2016-08-25 優惠價: 3959 元 Good’ covers 24 common bad practices, explaining why they are bad and how to replace them with good practices. Arch...... more	放入購物車下次再買
		Storytelling-Case Archetype Decoding and Assignment Manual (Scadam) 外文書 , Arch G. (EDT)/ Sood Suresh C. (EDT) Woodside , Ingram , 出版日期: 2016-01-08 優惠價: 8999 元 Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hos... more	放入購物車下次再買
		Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics 外文書 , Arch G. (EDT) Mohammed (EDT)/ Woodside Quaddus , Ingram , 出版日期: 2015-10-28 優惠價: 14279 元 The first chapter in this book examines the relationships between absorptive capacity and effective ... more	放入購物車下次再買
		E-Services Adoption: Processes by Firms in Developing Nations 外文書 , Arch G. (EDT) Mohammed (EDT)/ Woodside Quaddus , Ingram , 出版日期: 2015-10-28 優惠價: 14279 元 Volume 23B includes two chapters covering problems and implementations of solutions in e-services ad... more	放入購物車下次再買
		E-Services Adoption: Processes by Firms in Developing Nations (Part A) 外文書 , Arch G. (EDT) Mohammed (EDT)/ Woodside Quaddus , Ingram , 出版日期: 2015-10-07 優惠價: 14279 元 This volume serves to recognize the uniqueness of the moment; the number of new users of e-services ... more	放入購物車下次再買
		Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics (Part A) 外文書 , Arch G. (EDT) Mohammed (EDT)/ Woodside Quaddus , Ingram , 出版日期: 2015-10-07 優惠價: 14279 元 Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapt... more	放入購物車下次再買
		Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing 外文書 , Arch G. (EDT)/ Pattinson Hugh M. (EDT)/ Marshall Roger (EDT) Woodside , Ingram , 出版日期: 2014-08-20 優惠價: 10799 元 This accessible field guide covers practical steps and contributes to behavioral theory by reporting... more	放入購物車下次再買
		Tourists’ Behaviors and Evaluations 外文書 , Arch G. (EDT)/ Kozak Metin (EDT) Woodside , Ingram , 出版日期: 2014-07-31 優惠價: 9959 元 The authors propose that complexity theory holds great promise in improving understanding of guests’... more	放入購物車下次再買
		Tourists’ Perceptions and Assessments 外文書 , Arch G. (EDT)/ Kozak Metin (EDT) Woodside , Ingram , 出版日期: 2014-06-30 優惠價: 9959 元 The volume advances theory on hospitality meanings from both conscious and unconscious processing of... more	放入購物車下次再買
		Deep Knowledge of B2B Relationships Within and Across Borders 外文書 , Arch G. (EDT)/ Baxter Roger (EDT) Woodside , Ingram , 出版日期: 2013-07-10 優惠價: 13379 元 facilitators (e.g., transportation and management consulting firms). The common thread of the five papers in this volume is that...... more	放入購物車下次再買
		Luxury Fashion and Culture 外文書 , Arch G. (EDT) Eunju (EDT)/ Woodside Ko , Ingram , 出版日期: 2013-03-14 優惠價: 10799 元 "Luxury Fashion and Culture" focuses on the study of how humans use high quality, highly pleasurable... more	放入購物車下次再買
		Field Guide to Case Study Research in Tourism, Hospitality and Leisure 外文書 , Arch G. (EDT) Chris (EDT)/ Woodside Hyde Kenneth F. (EDT)/ Ryan , Ingram , 出版日期: 2012-06-26 優惠價: 11639 元 This field guide provides methods and studies on how-to-do case study research in natural settings. ... more	放入購物車下次再買
		Business-To-Business Marketing Management: Strategies, Cases, and Solutions 外文書 , Arch G. (EDT) Glynn Mark S. (EDT)/ Woodside , Ingram , 出版日期: 2012-04-04 優惠價: 12479 元 This book provides knowledge and skill-building training exercises in managing marketing decisions i... more	放入購物車下次再買
		Tourism Sensemaking: Strategies to Give Meaning to Experience 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2011-10-31 優惠價: 9659 元 Accurate and useful assessment of tourism market opportunities, network behavior, and tourism destin... more	放入購物車下次再買
		Interfirm Networks: Theory, Methods, and Practice 外文書 , Arch G. (EDT) Baxter Roger (EDT)/ Woodside , Ingram , 出版日期: 2011-07-25 優惠價: 13739 元 Nearly all business-to-business firms interact and have contractual relationships with upstream, dow... more	放入購物車下次再買
		Tourism-Marketing Performance Metrics and Usefulness Auditing of Destination Websites 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2010-09-24 優惠價: 9179 元 This volume provides specific answers to hard questions about how to create valid metrics to measure... more	放入購物車下次再買
		Organizational Culture, Business-To-Business Relationships, and Interfirm Networks 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2010-08-18 優惠價: 13079 元 This volume provides in-depth understanding about business-to-business (B2B) and organizational rela... more	放入購物車下次再買
		Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research 外文書 , Alfred (EDT) Arch G. (EDT)/ Megehee Carol M. (EDT)/ Ogle Woodside , Ingram , 出版日期: 2009-12-21 優惠價: 10739 元 conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond...... more	放入購物車下次再買
		Business-To-Business Brand Management: Theory, Research, and Executive Case Study Exercises 外文書 , Arch G. (EDT) Glynn Mark S./ Woodside , Ingram , 出版日期: 2009-06-19 優惠價: 13079 元 Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evalu... more	放入購物車下次再買
		Creating and Managing Superior Customer Value 外文書 , Arch G. (EDT)/ Golfetto Francesca (EDT)/ Gibbert Michael (EDT) Woodside , Ingram , 出版日期: 2008-11-01 優惠價: 9179 元 "Superior Customer Value" (SCV) advances theory and offers new tools useful for measuring value dime... more	放入購物車下次再買
		Advances in Culture, Tourism and Hospitality Research, Volume 2 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2008-07-25 優惠價: 8399 元 This volume provides useful answers to the following questions: how do tourists go about seeking hig... more	放入購物車下次再買
		Advances in Culture, Tourism And Hospitality Research 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2007-04-01 優惠價: 7350 元 ; empirical reports include interpretive, positivistic, or mixed research designs. Arch Woodside is very well known and highly...... more	放入購物車下次再買
		Managing Product Innovation 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2005-02-22 優惠價: 10450 元 Historical research on firm-level innovation behavior results in the following main insight: firm-le... more	放入購物車下次再買
		Evaluating Marketing Actions and Outcomes 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2003-09-04 優惠價: 8650 元 What’s really happening? For an organization this question contains at least four sub issues: What a... more	放入購物車下次再買
		Essays by Distinguished Marketing Scholars of the Society for Marketing Advances 外文書 , Arch G. (EDT)/ Moore Ellen M. (EDT) Woodside , Ingram , 出版日期: 2002-08-14 優惠價: 8650 元 This volume presents a collection of papers written by senior marketing scholars based on their pres... more	放入購物車下次再買
		Getting Better at Sensemaking 9 外文書 , Arch G. (EDT) Woodside , Ingram , 出版日期: 2001-02-02 優惠價: 9150 元 ; deciding better by gaining deep knowledge on how decisions are actually made and can be improved (e.g., via systems thinking...... more	放入購物車下次再買
		Designing Winning Products 外文書 , Arch G. (EDT)/ Liukko Ari (EDT) Timo (EDT)/ Lehtonen Woodside , Ingram , 出版日期: 2000-12-20 優惠價: 9300 元 Written for marketing executives, new product/service managers, and marketing research professionals... more	放入購物車下次再買
		Tourism Behaviour: Travellers’ Decisions and Actions 外文書 , Arch G. (EDT) March Roger St. George (EDT)/ Woodside , Ingram , 出版日期: 2009-03-19 優惠價: 3249 元 Consumers’ planned behavior is often very different to what is actually carried out. Consumer plans ... more	可訂購時通知我
		Tourism Management: Analysis, Behaviour and Strategy 外文書 , Arch G. (EDT)/ Martin Drew (EDT) Woodside , Ingram , 出版日期: 2007-12-18 優惠價: 9202 元 Planning and implementing successful tourism programs require in depth predictions of tourist behavi... more	可訂購時通知我
		Consumer Psychology of Tourism, Hospitality and Leisure 外文書 , Arch G. (EDT) Crouch Geoffrey I. (EDT)/ Perdue H. J. P. (EDT)/ Uysal Muzaffer (EDT)/ Woodside Richard R. (EDT)/ Timmermans , Ingram , 出版日期: 2004-01-21 優惠價: 9656 元 Knowledge of consumer psychology and consumer behavior in relation to tourism is valuable in determi... more	可訂購時通知我
		Consumer Psychology of Tourism, Hospitality and Leisure 外文書 , Arch G. (EDT)/ Mazanec Geoffrey I. (EDT)/ Symposium on the Consum J. R. Brent (EDT)/ Crouch Josef A. (EDT)/ Ritchie Woodside , Ingram , 出版日期: 2001-06-21 優惠價: 8048 元 Based on papers presented at the Second Symposium on Consumer Psychology of Tourism, Hospitality, an... more	可訂購時通知我
		Consumer Psychology of Tourism, Hospitality and Leisure 外文書 , Arch G. (EDT)/ Crouch Geoffrey I. (EDT)/ Mazanec Josef A. (EDT)/ Oppermann M. (EDT)/ Sakai M. Y. (EDT)/ Symposium Woodside , Oxford Univ Pr , 出版日期: 2000-04-13 優惠價: 5282 元	可訂購時通知我

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