This book describes tools that are useful for decision-makers to improve their understanding of what... more

Read original first-person stories of problems, opportunities and outcomes with a multiple-choice ex... more

The chapters in this volume provide tools and evidence useful for deep understanding of tourists’ bu... more

consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second...... more

Where do brilliant executive wisdom and actions come from? Making Tough Decisions Well and Badly (MT... more

With the objective of reducing the high volume of bad practices in business research, this book offe... more

Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applicati... more

Chapter 1 examines the relationships between absorptive capacity and effective knowledge management ... more

Volume 23B includes two chapters covering problems and implementations of solutions in e-services ad... more

This book recognizes the uniqueness of the moment; the number of new users of e-services will double... more

Volume 22 includes two main chapters in both Part A and B. It appears in two parts because all chapt... more

This new volume is a must for B2B scholars and executives. This volume is for readers who demand fin... more

Volume 9, Tourists’ and Customers’ Behaviors and Evaluations, describes the benefits of taking a beh... more

The volume examines unconscious and conscious cognitions occurring before, during and following virt... more

The common thread of the five papers in this volume is that making sense and achieving deep knowledg... more

Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare product... more

This international field guide provides methods and studies on how-to-do case study research in natu... more

This book provides knowledge and skill-building training exercises in managing marketing decisions i... more

Intends to advance knowledge and sense-making skills in interpreting cultural, organizational, and p... more

The three papers in Volume 17 report new theory and in-depth descriptions of interfirm network behav... more

Provides specific answers to hard questions about how to create valid metrics to measure the effecti... more

Provides in-depth understanding about business-to-business (B2B) and organizational relationships. T... more

Examines how research tools affect theory advances in culture and tourism research. This title inclu... more

Providing broad and deep coverage, this volume focuses on sensemaking, decisions, actions, and evalu... more

Advances theory and offers tools for measuring value dimensions and strength. This work focuses on a... more

Seeks to increase understanding and description of human behavior, conscious and unconscious meaning... more

What does it take to craft and maintain successful radical NPD programs? This book explains why both... more

Most universities do not teach meta-thinking so it is logical that company thinkers may not really u... more

This volume presents a collection of papers written by senior marketing scholars based on their pres... more

Includes 16 contributions that fill the mind with knowledge, skills, and insights useful for improvi... more

Intended for marketing executives, new product/service managers, and marketing research professional... more

Consumers’ planned behavior is often very different to what is actually carried out. Consumer plans ... more

Presents answers to the following questions: how do tourists go about seeking high novelty and yet r... more

Planning and implementing successful tourism programs require in depth predictions of tourist behavi... more

Knowledge of consumer psychology and consumer behavior in relation to tourism is valuable in determi... more

This book is based on papers given at the 2nd Symposium on Consumer Psychology of Tourism, Hospitali... more