揭開媒體分析神秘面紗的實用資源 本書是一本條理清晰、易於閱讀且實用的媒體批評指南，能夠使讀者有能力自行分析媒體內容，而不再只是接受他人的解讀。本書首先檢視了媒體解讀的四種技術─符號學理論、馬克思主... more

This book is about the never-ending need we have to make choices. If you think about it, we have to ... more

This book is about the never-ending need we have to make choices. If you think about it, we have to ... more

Taste is an enigmatic topic. We recognize that taste plays an important role in our life in that eve... more

This book is about the role of crowds in American society, culture, and politics. It builds on Gusta... more

"This book takes its point of departure from the work of the French sociologist Pierre Bourdieu, who... more

Arthur Asa Berger’s Shakespeare’s Comedy of Errorsuses semiotics along with a psychoanalytic approach to offer a...... more

This introductory textbook familiarizes students with ideas of key thinkers and perspectives related... more

This book uses semiotic theory, psychoanalytic theory and sociological theory to analyze Trump’s fol... more

Now in its sixth edition, this book provides an accessible and entertaining overview of advertising ... more

Now in its sixth edition, this book provides an accessible and entertaining overview of advertising ... more

This book uses Marxist theory, Semiotic theory and Psychoanalytic theory in an attempt to understand... more

Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studyin... more

This book provides a cultural studies analysis of Millennials and their impact on American culture a... more

This book offers a cultural studies approach to marketing and advertising and shows readers how scho... more

This book provides a cultural studies analysis of Millennials and their impact on American culture a... more

excitement. But there are important differences, as Arthur Asa Berger makes clear in this important new work. Films are purely to...... more

The average person in America watches four hours of television per day and spends the equivalent of ... more

Laughter and Liberation is based on the idea that humor is an agent of psychological liberation. Sin... more

generate humor. In The Art of Comedy Writing, Arthur Asa Berger argues that there are a relatively limited number of techniques...... more

The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewi... more

This book is a travel memoir about a trip my wife and I made to Ecuador. A university in Guayaquil h... more

This book, written in an accessible style and illustrated with drawings by the author and with many ... more

This book offers a cultural studies approach to marketing and advertising and shows readers how scho... more

Gizmos or: The Electronic Imperative offers a concise series of analyses on the transformative impac... more

This brief introductory textbook to the field of communication offers the advantages of Arthur Asa Berger s informal...... more

Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that ... more

Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the...... more

This volume presents three major social types in American society--heroes, villains, and fools--as m... more

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 ext... more

The island of Bali has long been characterized in the West as the last paradise on earth, but ther... more

The island of Bali has long been characterized in the West as the last "paradise" on earth, but ther... more

A useful introduction to the critical study of tourism, this brief text applies semiotics and cultur... more

Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theo... more

Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the... more

Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the... more

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic loc... more

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic loc... more

Laughter and Liberation is based on the idea that humor is an agent of psychological liberation. Sin... more

generate humor. In The Art of Comedy Writing, Arthur Asa Berger argues that there are a relatively limited number of...... more

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their...... more

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their...... more

In Blind Men and Elephants, Arthur Asa Berger uses case histories to show how scholars from different disciplines and...... more

This book deals with tourism, popular culture and daily life in Japan. It is written in an accessibl... more

To be civilized involves, among other things, making, using, and buying objects. Although speculatio... more

Berger s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academi... more

The average person in America watches four hours of television per day and spends the equivalent of ... more

This book offers a semiotically informed ethnographic study of contemporary culture in Rajasthan and... more

Berger s slim, user-friendly volume on academic writing is a gift to linguistically-stressed academi... more

In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of...... more

The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewi... more

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by...... more

In 50 Ways to Understand Communication, Arthur Asa Berger familiarizes readers with important concepts written by...... more