正如本書的書名「消費者行為：策略性觀點」所隱含的，本書的設計主要是將消費者行為理論基礎與策略性的行銷應用作一個結合。 本書具有以下特色 概念架構 以一個簡單的消費者行為模型作為開場，探討消費者在不... more

This is the first scholarly treatment of the history of public eating in London in the Victorian and... more

CRC Press is pleased to introduce the new edition of Commonly Asked Questions in Thermodynamics, an ... more

Current fans and recovering Hulkamaniacs alike should find Sex, Lies, and Headlocks] as gripping as ... more

Today’s risk analysis is a very challenging field, and a solid understanding of the calculations pro... more

range of classes. In The Circus and Victorian Society, Brenda Assael examines this interest in the circus as an artistic...... more

This book is concerned with the prediction of thermodynamic and transport properties of gases and li... more

This book is concerned with the prediction of thermodynamic and transport properties of gases and li... more

Discover how top artists from around the world get their ideas and execute them with this beautiful ... more

This is the first scholarly treatment of the history of public eating in London in the Victorian and... more

ASSAEL, Aleah CHAPIN, Mark CROSS, Stephanie DESHPANDE, Dirk DZIMIRSKY, Virgil ELLIOTT, Jan ESMANN, Max GINSBURG, Daniel...... more

believed that his death was accidental. Digging deep into a life that Liston tried hard to hide, Shaun Assael treats the boxer...... more

Written by the leading experts in the field, this book will provide a valuable, current account of t... more

A showcase of the "golden age" of the circus in America The circus is a source of nostalgia for Amer... more

Have you ever had a question that keeps persisting and for which you cannot find a clear answer? Is ... more