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Brings to light the effects of traumatic events on future generations through personal stories and d... more
This is no ordinary memoir. With amazing clarity, wit, and charm, retired Professor Baacke skillfully illustrates what...... more
At your fingertips--find advertising terms and concepts quickly and easily in this A-Z reference gui... more
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved de... more
Integrated advertising and marketing communications taught through real-life application. Integrated... more
Now in its second edition, International Marketing continues to provide its trademark integrated app... more
International Marketing presents an innovative, integrated approach to the course, in which marketin... more
Cowritten by an expert on marketing and an expert on management, this text thoroughly integrates cor... more
This concise new text covers all the traditional topics of the course, and also contemporary subject... more