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Don’t Just Brand There, Do Something: A Blueprint for Financial Brands That Stand Up, Stand Out, and Stand the Test of Time
Whether you’re branding a de novo bank, a well-established institution, or a fintech, building a bra... more |
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Beyond Sticky: Get Off the Commodity Hamster Wheel and Create a Bank Brand People Love
For every banker who wants to get off the commodity hamster wheel, this first-of-its-kind book on ba... more |